There have been many times I have seen people wearing a headdress because they
think it looks cool or they want to use it as a form of self expression, but most of the time, they just do not understand that a
headdress is used in Native American cultures to signify much more than something cool or as a way of creative expression.
Cultural appropriation is when you take an element of another culture (like a headdress) and present it in a shallow way
(Bell Hooks).
(Bell Hooks).
When someone is seen wearing a headdress in a 'fashionable' way, you could say that they are using that headdress as a commodification because they are benefiting from the 'other' culture'. They are using it as a form of art as you can see by the Victoria's Secret model, Karlie Kloss, wearing hers down the runway or the other woman wearing hers for a picture. Them wearing the headdress in this way was not how the Native American culture had intended it to be worn. Victoria's Secret did issue an apology for the use of the headdress Click here to read the apology. Either way, neither of these women are wearing the headdress the way it was intended in the Native American culture. It is purely a way to express creativity or as a commodification. When someone turns another person's culture into a commodity this can come from an act of privilege, which shows the in balance of power that still exists between cultures. There are social and historical implications that come from treating a marginalized group or cultures items of significance like a costume (Uwujaren, 2013).
Click Here to read about Pharrell Williams caught in cultural appropriation by wearing a headdress on the Cover of Elle Magazine.
You may be wondering if it is ever a positive thing to wear something or use something from another culture, this is called cultural exchange. Cultural appropriation is different from cultural exchange because cultural exchange implies that there is mutual understanding, equality and respect between two cultures.
For example, you may remember from my Frames in a News Article post that I attended Arapahoe High School. Arapahoe High School, is associated with the Arapaho Tribe of the Wind River Reservation in Wyoming. My school had the Warrior as our "mascot", but it was not a typical "mascot because we did not have someone wearing a Warrior costume assemblies or sporting events. It meant that we would wear the Warrior icon (with the headdress) proudly on our clothes because we had made the exchange with the tribe that there would be a mutual understanding, equality and respect when we were representing the tribe.
Click the link here to read about Arapahoe's Relationship with the Arapaho Tribe.



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ReplyDeleteYour example of a headdress is a great example in explaining cultural appropriation and I like how you explain that VS models are using their headdress as commodifications to essentially steal from another culture and benefit our own U.S. culture. Through this example of commodification, I would argue that native cultures would feel a loss of their cultural meaning, just because VS is making it a fashion statement.
ReplyDeleteThanks for the tip to write about cultures feeling a loss when other cultures use their symbols or items for commodification. I will add that into my post!
DeleteI definitely think that the headdress is a great example. I also know that Victoria Secret got into some public relations trouble when the model wore the headdress. Do you think it is ok to use cultural appropriation if it is addressed out right and discussed if a symbol is being utilized or do you think that it is never okay?
ReplyDeleteI think that if a symbol was being used and if it was discussed prior to use then it would be cultural exchange because there is an understanding between the two cultures to use the symbol. I'll look into finding an article that explains the public relations trouble that VS got into about this incident. Thanks for the idea!
DeleteHaha we did the same topic. I didn't even realize this. But I totally agree with you that this is a perfect example of cultural appropriation. I liked how you talked about Pharell Williams, I didn't even know about that. It was interesting to read. Good post! :)
ReplyDeleteThat's so funny we did the same topic! I like how you focused mainly on Victoria's Secret, the article you have from the Huffington Post is a good one, I like how they posted an UPDATE from Victoria's Secret about their use of the headdress.
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ReplyDeleteYou did a great job at clarifying what cultural appropriation is and the difference from cultural exchange. Your examples also help those understand what the difference is. You have a great experience with what cultural exchange is and with that experience you are able to educate those in how to protect those cultures from the harm of turning it into a commodity.
ReplyDeleteThanks for your feedback!!
DeleteThanks for your feedback!!
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